Dreambridge Global

The objective

Showcase the advanced partnership of TCS with Adobe and the commerce potential that this offers for large, diversified enterprises.

The business case

Enabling airlines to increase the average value per customer in premium cabins (first and business class)

The experience

Users were taken through an experience starting in the business-class lounge to the in-flight experience in a business-class seat, followed by a highly immersive and interactive in-flight shopping experience, that drastically elevated in-flight shopping from what it is today. The experience successfully showcased the advanced incorporation of commerce opportunities in a manner that is smart, unobtrusive, intuitive, integrated and highly scalable.

What stood out

With the incorporation of voice, motion-tracking and a seamless movement from augmented to virtual reality experience, users were delighted by a quality of graphics and usability that far surpasses contemporary standards in AR or VR.

600 demos

over 2.5 days

174 leads

New prospects

Expressing keen interst in making TCS solutions a key part their Digital Strategy

Existing clients

Expressing keen interest in increasing the scope of their engagement with TCS.

Farnborough International Airshow
July 2024

Following the success of the exhibit at the Adobe Summit, the project was made a center-piece at Farnborough International Airshow in July as the principal showcase of the Travel, Tourism and Hospitality practice of TCS.

Reach out to Dheeraj Dhawan and let’s tell you how we can make your tomorrow happen, today.