Virtual Showrooms and Collaboration Portal

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Description

During the COVID-19 pandemic, the Electrolux Group approached us to develop an innovative ecosystem of web and mobile applications to transform their event marketing activities into engaging virtual experiences. With the goal of maintaining strong connections with employees, channel partners, and key customers during a time of restricted in-person interactions, we designed and implemented solutions tailored to their specific needs. This ecosystem supported both Electrolux and AEG, their premium, high-end brand, ensuring the virtual experiences reflected the distinct identity and positioning of each. Due to the overwhelming success of these initiatives, they have become a cornerstone of the Group’s long-term marketing strategy.

Challenge

• The pandemic disrupted traditional in-person events, requiring the Electrolux Group to pivot to virtual platforms while maintaining meaningful engagement.
• Creating high levels of participation and interactivity in virtual events was critical to replicating the energy of in-person experiences.
• Facilitating collaboration and strategic discussions among employees across global markets required sophisticated virtual tools.
• Designing virtual showrooms that not only showcased the diverse product portfolios but also conveyed the luxurious, premium appeal of AEG’s high-end brand.
• Simplifying participant registration and providing actionable insights into promotional activities to measure their effectiveness.

Solution

To address these challenges, we developed a comprehensive ecosystem of applications tailored for the Electrolux Group:

1. Virtual Event Hosting Platform: We built a platform to host engaging virtual events with integrated videoconferencing. Interactive features such as an advanced Q&A system, opinion polls, and collaborative photo contests were implemented to boost participation and attendee engagement.
2. Interactive Virtual Workshops: We designed virtual workshops that connected employees across markets, enabling seamless collaboration and strategic discussions, fostering alignment within the Electrolux Group.
3. Virtual and Interactive Showrooms: For channel partners and key customers, such as large retail groups, we created immersive and visually stunning virtual showrooms. For AEG, we ensured the environments reflected the brand’s premium, high-end identity, with luxurious, lifelike 3D environments that showcased their products in sophisticated and contextually relevant settings. Users could explore the product range in an engaging, interactive way, with real-time discussions facilitated through integrated videoconferencing to provide a personalized experience.
4. Event Registration Application: We developed a simple and efficient registration application, allowing participants to sign up for exhibitions and events and access virtual entry cards seamlessly.
5. Mobile Access Administration Application: This application empowered Electrolux employees to manage participant access at physical exhibition venues and track engagement effectively. Detailed analytics were provided, categorized by time, participant type, and meetings with prospects, delivering actionable insights.

Impact

• The solutions we delivered ensured the Electrolux Group could continue engaging with stakeholders during the pandemic while redefining their approach to event marketing.
• The virtual showrooms left a lasting impression on channel partners and key customers, providing immersive, high-quality environments that highlighted the innovative features of Electrolux products and the premium, high-end appeal of AEG.
• The advanced Q&A system and interactive features significantly enhanced attendee participation and engagement, creating dynamic and memorable virtual events.
• The virtual workshops improved collaboration across global markets, driving strategic alignment and fostering innovation.
• Simplified registration and access administration processes resulted in a seamless experience for participants and higher operational efficiency.
• Detailed reporting and analytics empowered the Electrolux Group to measure the success of their marketing activities and refine their strategies for both brands effectively.