Have you seen that video of Prince Harry dancing the Macarena with Prince Louis? It’s hilarious, but it’s AI.
It’s a blink and miss, but if you look closely, right at the start, his trousers change color. It’s a small detail, but also one of the most common GenAI pitfalls - a lack of coherence.
When marketers use Generative AI to create visuals or videos, these subtle inconsistencies like color shifts, misplaced text, or continuity errors can quickly break trust and quality. Most creators try to fix them with new prompts, but that often turns into an endless cycle of trial and error.
Here's how to fix that and get coherence right.