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GenAI for Marketing Content - Coherence Control

October 30, 2025

Have you seen that video of Prince Harry dancing the Macarena with Prince Louis? It’s hilarious, but it’s AI.

It’s a blink and miss, but if you look closely, right at the start, his trousers change color. It’s a small detail, but also one of the most common GenAI pitfalls - a lack of coherence.

When marketers use Generative AI to create visuals or videos, these subtle inconsistencies like color shifts, misplaced text, or continuity errors can quickly break trust and quality. Most creators try to fix them with new prompts, but that often turns into an endless cycle of trial and error.

Here's how to fix that and get coherence right.

01

Stop writing linear prompts

If you're still prompting AI in long, sequential lines, you're stuck in early 2025. Node-based or 'mind map prompting', structures your ideas visually and with a tiered output so AI understands context and tone.

02

Use tools that structure your creativity

Platforms like Weavy let you build such node-based creative systems, dividing your project into parts with clear relationships, which AI can process with more precision. This improves semantic and visual coherence, helping your content stay consistent across every frame.

03

Create your own AI modules

Design custom AI workflows that act like your creative agents that can identify repetition and inconsistencies, and keep your brand's content polished and consistent.

Schedule a quick 15-minute discovery call to explore how Dreambridge can help automate your marketing workflows.

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