AI Photobooth at the
TCS Amsterdam Marathon 2025!

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Description

We partnered with TCS to deploy an innovative and engaging experience for the TCS Amsterdam Marathon 2025 with the AI Photobooth. This interactive experience invited visitors to step into the world of Generative AI, where every photo became a personalized, shareable story of themselves running through Amsterdam’s past, present, and future.

Event Highlights

Challenge

• Creating a meaningful and accessible way to demonstrate TCS’s expertise in AI and digital creativity at one of Amsterdam’s most celebrated public events.
• Designing a frictionless experience that engaged thousands of visitors while maintaining speed, personalization, and visual quality.
• Ensuring the AI maintained accurate visual integrity — preserving each visitor’s defining features such as clothing, accessories, and skin tone to ensure inclusivity and authenticity across all generated images.
• Capturing the spirit of Amsterdam by connecting three key narratives: the city’s rich heritage, its sustainable high-tech future, and the celebration of 750 years of Amsterdam — all brought together in one cohesive and inspiring experience.
• Ensuring the experience reflected TCS’s global innovation narrative while staying deeply rooted in the local spirit of Amsterdam.

Solution

We deployed a seamless, visually stunning AI-powered photo booth experience that brought technology and storytelling together:

1. Generative AI Storytelling: Visitors posed for a quick photo, which Generative AI instantly transformed into cinematic portraits of themselves running through Amsterdam’s past, present, and future. Each image was seamlessly blended into curated backgrounds across three themes: Amsterdam 750, TCS Amsterdam Marathon 50 Years, and Future of Running, with scenes ranging from the city’s iconic floating flower market to a futuristic solar-powered bridge.
2. Personalized and Shareable Results: Each visitor received a unique, high-quality AI-generated image they could immediately share digitally, amplifying the marathon’s visibility and community engagement.
3. Human-Centered Design: The interface was simple, fast, and intuitive, ensuring every interaction felt effortless, even at peak event traffic.
4. Seamless Scalability: Engaged thousands of visitors across 4 days and 6 booths simultaneously through a stable, secure, and high-performing system; demonstrating TCS’s ability to deliver reliable digital experiences at scale.
5. Brand Experience: Every image carried clear TCS branding, turning each shared photo into a piece of organic event storytelling across social media.

Impact

The AI Photobooth became one of the most talked-about attractions at the TCS Amsterdam Marathon 2025! It perfectly captured the event’s blend of sport, innovation, and culture, while positioning TCS as a leader in applying creative AI to real-world engagement.

1. Engagement and Reach: Over 4,828 photos were generated across 4 days and 6 booths, driving significant visibility and interaction online. The activation achieved over 100,000 engagements across social channels, with participants actively sharing their personalized AI-generated content.
2. Innovation in Action: The installation showcased TCS’s ability to merge creativity and technology, transforming complex AI systems into meaningful, human-centered experiences that resonated with visitors of all backgrounds.
3. Cultural Connection: By integrating Amsterdam’s past, present, and future into every generated image, the experience celebrated the city’s heritage while reinforcing TCS’s role in shaping its digital future.